Know
the Objectives - and
the Competition!
There are many good
reasons for developing
a website, but it
is important that
your goals are clear
BEFORE you begin.
During our initial
consultation, we will
help to discover the
clear objectives of
your online venture
not only for today,
but a few years down
the road. We want
to assure a solid
foundation for steady
growth! Your objectives
should drive the content
and the design. Our
primary goal is to
understand as much
about your business
as we can. While many
view website services
as too technical,
we really see ourselves
as business consultants
that specialize in
implementing Web technologies.
Listed, are the typical
questions we seek
answers for, on the
initial consultation.
- Why do you want
a website? Will
you sell products,
and if so, do you
have a current retail
or storefront location?
Do you carry stock?
How do you currently
ship items? Do you
have an existing
Merchant Account
through your local
banking associate?
- Who are your "Target
Customers"?
Are they local,
national, international?
What is their age
range, profile etc.
Are they web-savvy?
- Who are the primary
competitors in your
current vertical
market? Do they
have a website?
Have any of your
customers mentioned
it?
- If you were looking
to find your own
company on the internet,
what search engine
would you use, and
what 5-10 phrases
would you use to
find your product
or service?
- Do you have printed
advertising materials
which can be utilized
for the development
of the graphics?
Do you have the
same material in
electronic form,
or will it need
to be re-created?
- Who will maintain
the site once deployed?
Are you prepared
to invest 30 minutes
each day into site
promotion for the
first 3 months?
- Do you have a
budget for the project?
- Have you seen
websites that you
like? What features
about them do you
like and dislike?
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Web
site Design PROCESS -
Consultation
