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Website Design Links of Interest, Charlotte NC

 
Link Building and Development Strategies

The number of websites linking to your website are considered "Referrals" to search engine spiders. When they find a referral (link), they follow it and add a token of relevance to it. The premise is very similar to "Word of Mouth" referrals to a business in your town - the more you get, the more likely you are to consider that business relevant to the type of business!

In the eyes of Google, this is a key factor in your "Page Rank". The higher the Page Rank, the more relevant your website must be!

Search for "Computer Hardware" and you will likely find "Toms Hardware" (www.tomshardware.com) in the #1 or #2 position, while "Quiet PC" (www.quietpc.com) offers similar information but does not even show in the top 100 results! The reason for this huge difference can be found in the links, or referrals, from other websites. See the results below:

Site Google AllTheWeb Yahoo
www.tomshardware.com 30,400 221,000 277,000
www.quietpc.com 33 491 482

The reason for the varying number of links is not so simple - some search engines wont even count a link from another site as a referral, if that page doesn't have a certain amount of relevance itself! Finding the right sites to request links from is just as important as the links themselves!

 

The WRONG Way to Develop Links

There are scores of websites that offer you 100-500 return links for $149 or some even less! These sites that seem to good to be true - are just that! They post your link on what is commonly referred to as "Link Farms" or "FFA (Free for All)" link pages. These types of link areas allow anyone to post, anytime, wether relevant to your site content or not!

The link farms only allow 100-200 links per page, showing newer links toward the top and as each new link is added, the bottom links fall off - never to be seen again! In reality, you may have a link showing active on a link farm for 1-5 days or even less if it is a very popular farm! Another downside to link farming is that you have to provide them an email address, which immediately starts getting spammed with 10's or hundreds of unsolicited emails each week.

 

Developing an Effective Link Program

We are confident that you want your business to achieve LONG TERM success, and that is the exact way we go about developing a link strategy specifically designed to provide results for years to come. If you are searching for a low-cost, short term solution, we are not the place to begin looking.

Link development for search engine effectiveness is a very time consuming, manual process which will take several weeks to show any substantial results, and even longer to begin reaping the rewards of high rankings in search engines! The cost for link programs can widely vary depending on the type of site you have, the type of products you offer, and the overall competition for search placement in that category. It is very common for 1000 "Relevant" reciprocal links to cost $500-$2000 or more!

For a custom quote on developing a link strategy for your existing or future website, please complete our "Link Strategy request Form" today. The sonner you begin the quicker you will see results!

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